Robbie Patterson
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RESUME

Canadian Citizen - USMCA (TN) Eligible

Robbie Patterson

UX/UI Designer & Frontend Developer

Toronto, ON

I ship production interfaces from Figma concept to responsive code. Strong on visual craft, typography, and clean HTML, CSS, and JavaScript. Delivered ~60% average conversion lift across freelance clients and directed a team of three developers through full delivery cycles.

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PROFESSIONAL EXPERIENCE

Wayward

Frontend Developer & UI Engineer

Remote

Feb 2024 - Jan 2026
  • Translated Figma designs into clean, accessible, production-ready interfaces for media clients including CNN, Rolling Stone, and NBC.
  • Led a 30-day frontend overhaul in HTML, CSS, and JavaScript that improved load performance by ~50% and accelerated partner onboarding.
  • Owned features end to end, from design through implementation, on a component-based architecture built for consistency and speed.
  • Directed a team of three developers through full delivery cycles and shipped an AI content tool that sped up editorial workflows by over 50%.

Cactus Marketing

UX/UI Designer & Frontend Developer

Remote

Feb 2022 - Feb 2024
  • Hired as a UX/UI designer and became the primary frontend builder, delivering Webflow apps with gated content, CMS-driven pages, and third-party integrations.
  • Designed and built reusable UI component systems that standardized delivery and improved consistency across client projects.
  • Haller AI: owned brand identity, UX strategy, and web experience, then designed and built the full Webflow app for launch.
  • Redesigned marketing and product sites for Sapien, Matador, and TDJ Law, improving performance, accessibility, and consistency through component libraries.
  • Led a large-scale CIRA (.ca) CMS migration with a Python automation tool that cut manual publishing from 1 to 2 hours to about 15 seconds per article.

Freelance

UX/UI Designer

Remote

Apr 2020 - Present
  • Improved client conversion rates by ~60% on average through strategic UI improvements and user-centered design across eCommerce and service businesses.
  • Designed and delivered end-to-end digital experiences, including full page builds, user flows, and reusable component libraries.

NFT Contractor

UX/UI Designer & Webflow Developer

Remote

2021 - 2022
  • Designed and built high-traffic Webflow sites for NFT launches, supporting mint events and community growth under tight deadlines.
  • Built complete brand systems, including logo, type, color, and UI, then translated Figma designs into responsive, production-ready builds.

RealtyShop.ca

UX/UI Designer Intern

Remote

Apr 2021 - May 2021
  • Designed complete real estate marketing packages, including custom property websites and visual identity systems, delivered under tight deadlines.

SKILLS

Design & UI

Figma, Adobe Illustrator, Adobe Photoshop, UI/UX Design, Design Systems, Component Libraries, Typography, Visual Hierarchy, Brand Identity, Responsive Design, Accessibility (WCAG)

Frontend Development

HTML, CSS, JavaScript (ES6+), Webflow, React, Next.js, TypeScript, Tailwind CSS, Cross-Browser & Performance Optimization

Platforms & Tooling

CMS-Driven Builds, Third-Party Integrations, Git, Figma-to-Code Handoff, Linear, Jira, Cursor, Claude Code, Midjourney

EDUCATION

Diploma, Interactive Media Design

Durham College, Ontario, Canada

GPA 4.85/5.00. Top Graduate, Dean's List and Honour Roll every semester.